The geekiest thing to do on the 1st of April for most SEOs and Internet marketing specialists is to head over to Big brother ‘Google’ and check out their ‘nerdy’ April 1st joke.

This time around it was time for the Google TiSP. We have seen tremendous growth in the wireless internet sector all around the world and not pertaining only to the United States. So the Google employees thought of caching on to this. TiSP as introduced by them is said to be an end to end solution to provide everyone with Wireless internet access in their toilets! Yes, Google is now entering your bathrooms for Gods sake!

Read more about it if you are that bored here.

Matt Cutts has now posted on his blog about not buying links for SEO purposes and stick to advertising for traffic and other purposes. He strongly suggests that webmasters are misusing paid links to manipulate search engine rankings.

This had been spoken about since 2004 but his recent post on reporting paid links and telling people how exactly to go about reporting that (using the keyword - “paidlink” in their abuse messages to Google. No matter what, even thinking about this from a neutral point of view, it seems the search engine giants are trying to bully people into get their way which would ofcourse be for more and more people looking towards PPC (adwords) for advertising and Contextual ads (adsense) for helping publishers earn an income. Its a huge divide as the CPC generally is going down, so a webmaster would earn much more by selling links rather than relying on PPC income.

One issue where my views do concur with him, is on the topic of hidden links. We are seeing more and more .edu and .gov sites being abused with such links without the consent of the site owners and this needs to be stopped soon!